AI-powered CV builder for New Zealand job seekers
5,000+ professional CVs created

CVCraft needed a product experience that felt simple for first-time users while still earning trust for an AI-assisted workflow.
We focused on a cleaner onboarding journey, clearer feature communication, and responsive layouts that make the product feel approachable on desktop and mobile.
The platform feels product-led instead of experimental, helping more users get from first visit to completed CV with less friction.
"The product feels dramatically more polished and easier to trust. It changed how people experience the brand from the very first screen."- CVCraft