CVCraft
AI-powered CV builder for New Zealand job seekers
5,000+ professional CVs created
The Challenge
CVCraft needed a product experience that felt simple for first-time users while still earning trust for an AI-assisted workflow.
The Solution
We focused on a cleaner onboarding journey, clearer feature communication, and responsive layouts that make the product feel approachable on desktop and mobile.
The Results
The platform feels product-led instead of experimental, helping more users get from first visit to completed CV with less friction.
What We Delivered
Technologies Used
- React
- TypeScript
- Tailwind
- Express
Project context
This project was shaped around the way the client needed visitors to evaluate trust, understand the offer, and take the next step. FernByte planned the page structure, content hierarchy, responsive layout, and calls to action so the site could support real enquiries instead of acting as a passive online brochure.
SEO and conversion focus
The build prioritised fast loading, clear service language, mobile usability, descriptive metadata, and direct enquiry paths. Those details help search engines understand the page while making it easier for prospective customers to scan the offer, compare credibility signals, and contact the business.
Support after launch
FernByte treats launch as the start of the working relationship, not the finish line. We can help with hosting, content updates, technical changes, tracking, and practical improvements as the business learns which services, locations, and calls to action are producing the strongest enquiries.
That ongoing view keeps each website useful as priorities, offers, and search opportunities change. It also gives the client a clearer path for future improvements instead of another full rebuild later on.
"The product feels dramatically more polished and easier to trust. It changed how people experience the brand from the very first screen."- CVCraft